The June issue of Marketing Treasures, (free library marketing newsletter) has been published. http://www.chrisolson.com/marketingtreasures/vol14/Vol14N6JUNE05.html


Slogans & Taglines. There is A Difference! -Defines the difference between the two and briefly explains how you can use them in your library.

What is a Clickthrough Rate? -Defining what a clickthrough rate is and how you would use it to evaluate your library's promotion links embedded in the web page.

RSS Feeds in the Promotion Mix - Breifly describes how RSS feeds can be used to keep your users aware of current events and library news.

MLA Library Marketing SIG Brief - Information from Library Marketin SIG at the MLA annual conference.

Ogden Farmer's Library Cards -Ogden Farmer's Library's experience with selling playing cards as a marketing and fundraising tool.

PR & Publicity Awards Deadline -July 22, 2005 is the deadline and more information.

Golden Opportunities -Upcoming workshops/presentations on marketing topics