A friend of mine on Facebook posted a link to this post, “NASCAR knows more about Twitter than you do.” A title like that just begged me to read it. You know what? Stephanie Foster’s post is right on the money. NASCAR is doing everything right with Twitter while so many companies, organizations, and sporting leagues have failed.
Some of NASCAR’s keys to success:
- A very open and liberal Twitter policy.
NASCAR not only allows their people to tweet they want them to do it. Foster states, “Unlike other professional sports leagues, NASCAR allows — even encourages — its drivers to tweet, right up until “game time,” the moment the driver gets in the car. In a November 2012 interview with ESPN, NASCAR spokesman Kerry Tharp said, “We encourage our drivers to participate in social media. We feel we have the most liberal social media policy in all of sports, and the access we provide is the best in all of sports.”
I am very curious as to whether they have some sort of Twitter boot camp available to their drivers, teams and specialists. NASCAR is not adverse to fining drivers or others for inappropriate behavior or tweets, but it seems with their very open policy we would be more controversy and inappropriate tweets compared to other leagues that have stricter policies.
- Full scale integration of Twitter.
NASCAR didn’t just say it was OK to tweet, they assimilated it into their sport. Foster writes, “NASCAR became the first professional sports league to sign an official partnership with Twitter. The largest initiative was the launch of a platform that collected tweets from drivers, media and fans that allowed even faster engagement on the site. NASCAR also made Twitter a real marketing priority, painting drivers’ Twitter handles on the cars, hosting Twitter-only contests and race day “tweetups,” and allowing fans to tweet questions to race analysts during pre- and post-game programming.” (Read an article about NASCAR’s Fan and Media Engagement Center on race day…kind of interesting.) Now compare that with MLB’s social media policy prohibiting the linking to or use of images, MLB sites, etc. without obtaining MLB’s permission. MLB missed the mark entirely, you want people to go to the MLB sites, you want them to see your product. Twitter is a conversation, if you must get permission to link to an MLB site then the conversation is stunted. I get MLB’s thinking, they are worried about brand association. However, I would think NASCAR is equally concerned about their brand, yet the two organizations approach to their bran on social media is vastly different.
One thing that Foster doesn’t directly mention but is the whole driving force between successful Twitter campaigns and languishing ones is engagement. Foster describes the engagement with the fan when she discusses NASCAR’s policies and integration with Twitter. The liberal policy opens up the opportunity to engage people. The integration is important but not everyone is NASCAR and have the ability to integrate so fully with Twitter. The engagement with the fans is the reason why NASCAR went for full integration with Twitter. Engagement is such a tricky area for many companies, hospitals, librarians, and others to master. Until recently, engagement with consumers was not so immediate and usually did not lend itself to be so public at the press of an enter key. Companies, hospitals, universities, and regular people were used to having far more control over the discussion and message. Not so on Twitter. Twitter is all about engaging with people and also giving up some control on how your message is disseminated and perceived. That is why organizations or people who only promote their activities fail at getting their message. They are no better than spam. Organizations or people who don’t RT or respond to tweets, whose Twitter or Facebook accounts are black hole where only messages are posted but never replied to miss the point. You must engage with people for them to stay interested and keep following.
While the post talks about NASCAR’s use of Twitter to engage its users, the principle of engagement is still applicable to librarians, hospitals, universities and library vendors.
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Don’t think of it as a New Year’s resolution, think of it as just taking inventory of your career path. Whether you are looking to find a new job in a new organization or just trying to add a new direction to your current job, it is a good idea to think about, evaluate, and discuss (pick people’s brains) your ideas and options.
So tune in to #medlibs on Twitter tonight at 9pm Eastern.
See you there.
Reposted form (Medlibschapt.blogspot.com)
Join Heather Holmes (@LaMedBoheme73) and Michelle Kraft (@Krafty) for this week’s #medlibs talk as we discuss all good things related to jobs, such as: looking for a new job, preparations to move (yourself, your family, etc), learning or brushing up on skills, transitioning to a new position in the same institution, or transitioning to a related but totally different position. What are some of the positive reasons you are looking for or have accepted a new position or are seeking new skills and abilities? This won’t be a rant session, we want it to be a positive and constructive discussion so please join us and spread the word – we’d love to welcome library students and others interested in learning more about the field!
Some resources to consider:
- The I Need a Librarian Job eResource center - http://inalj.com/
- Career motives of library students – http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1026&context=univ_lib_facpub
- Career strategies - http://www.liscareer.com/walker_lateral.htm
- Librarian career ladder - http://www.aallnet.org/main-menu/Publications/spectrum/Archives/Vol-11/pub_sp0609/pub-sp0609-career.pdf
- April 9, 2013 – So You Want To Be a Medical Librarian? #medlibs chat (additional resources)
I heard someone say, “Change the way you look at things and the things you look at change.” This is easier said than done, especially for librarians. The results from the Pew Internet and American Life survey “How Americans Value Public Libraries in Their Communities” were recently released. I have seen many in the library world praising what are definitely good results. Such as:
- 95% of Americans ages 16 and older agree that the materials and resources available at public libraries play an important role in giving everyone a chance to succeed
- 94% say that having a public library improves the quality of life in a community
- 81% say that public libraries provide many services people would have a hard time finding elsewhere
These are definitely things to be proud of. However, there are some statistics that concern me and I don’t seem to be hearing about them from the library world as much.
- 52% of Americans say that people do not need public libraries as much as they used to because they can find most information on their own, while 46% disagreed.
- 54% of Americans have used a public library in the past 12 months
- 77% of those who have ever used a public library said they know only some of what it offers. (Of that 77% about one in five say they don’t know very much about what is offered, and 10% say they know “nothing at all.”)
If 94-95% believe libraries are so important then why have only 54% used a library in the last year? Doesn’t quite make sense. So while people love their libraries, they don’t know much about their offerings and they don’t use them very often.
This is frustrating because it seems as though people like the idea of the public library as it exists in their heads, but have no idea what it does in practice. Sounds familiar medical librarians? I think in order for us to survive we have to do a better job of changing their perception of the library. Thankfully they like us….but liking us isn’t going to get the tax levy renewed or the keep administration from cutting our budget. We need to do a better job of demonstrating to our users and non-users how we can help them. Informing users is tricky enough, but non-users…yikes! But that is needed for us to turn the perception of a library and the know more about our other services and resources (not just that we have books).
This Thursday #medlibs will discuss the what we see coming to libraries in 2014 and beyond. What is the future of the library? What do we need to do and where will be going?
Some ideas for the discussion are:
- What do you see as the future for medical librarianship? (revisit our May 2013 chat on this topic)
- How about for the future of medical libraries?
- Have you identified some sacred library cows to slaughter?
- Maybe found opportunities for collaboration, such as our combined medical librarians & medical educators chat?
- Remember One Health in Boston this year? How will you build your information future in Chicago next year?
These are all important things to consider, but I also believe part of our future rests with changing perceptions. If we don’t do that we are going to be the Norman Rockwell of professions. Nice to remember, or as somebody on Twitter said, “an emotional remembrance.”So tune in on Thursday http://medlibschat.blogspot.com/ as we discuss the library of the future.Share on Facebook
Join us tomorrow for what is sure to be a lively discussion on killing sacred library cows on #medlibs this Thursday at 9pm Eastern.
As I mentioned in my post on the #medlibs blog…
The library environment has changed drastically and is continuing to do so. The library of 5 years ago is different from the library today. For example, the iPhone had just been released, there were no iPads and the idea of a “downloadable” ebook had just been introduced by Amazon Kindle. There were a very limited number of Kindle and certainly not intended for medicine. Yet many of us are doing the same things we did as librarians 5, 10, 15, 20 yrs ago. We were stretched thin back then, so there is no way we can now add things to our repertoire without giving up something in return. We must look at what we do in our own libraries and evaluate whether it is necessary, whether it helps our patrons or helps us. To really evaluate our services we need to look at EVERYTHING including the sacred cows of the library. We need to ask ourselves, do we need to check in journals, catalog books, make copies, eliminate the reference desk, fuss with circulation, etc. The right answers will depend on the library. A large academic library might need to still do cataloging but does a small solo hospital library with 4 shelves (not ranges) really need a catalog system much less spend time cataloging books? Some of these ideas are dangerous and even somewhat heretical librarian thinking, but I feel we need to discuss them. For more background on sacred cows and heretical librarian thoughts check out my summary of my keynote address I gave at the Midwest Chapter annual meeting.
We need to look at, evaluate and slaughter some sacred library cows. IT makes no sense for us to spend our time doing things that are no longer relevant or used by our patrons. That isn’t to say that we should have never done them. Everything has its time and place. It might be hard to give up, but we can’t just do things because we always have. We need to think like our patrons and for many of us that means completely taking off our librarian hat and looking at ourselves from a patrons view point. That may mean we come up with answers that are uncomfortable, that borderline on librarian heresy. But that is what is needed.
This Thursday’s #medlibs discussion at 9pm Eastern will discuss the idea of thinning the herd of library services so that we can grow healthy new opportunities.
Molly Knapp (@dial_m), Amy Blevins (@blevinsa) and I (@krafty) will be moderating the discussion. As always we will be using the hashtag #medlibs but if you want to further the discussion before/during/or after the regular Thursday night time use the hashtag #moo.Share on Facebook
The #medlibs chat group will be hosting a five week series presented by the University of Massachusetts Medical School Lamar Soutter Library.
Here are the weekly chats:
- August 15th: Host: Donna Kafel Topic: e-Science portal
- August 22nd: Host: Kevin Read Topic:e-Science thesaurus
- August 29th: Host: Andrew Creamer Topic: New England Collaborative Data Management Curriculum
- Sept. 5: Host: Sally Gore Topic: Role of the informationist on research teams
- Sept. 12: Hosts: Lisa Palmer & Kate Thornhill Topic: Institutional repositoriesand open access
Discussing e-science issues on #medlibs is a great way to learn more about the topic, but the icing on the cake is that these chats have been approved for free (or near free at $5) MLA CE!
While this is a cool opportunity, there are rules for getting the CE.
- No partial CE hours will be awarded.
- Participation is measured by at least 3 tweets during each #medlibs chat session as shown by the chat transcript discussion AND/OR a reflective summary paragraph about the chat transcript discussion posted as a comment to each week’s blog post at http://medlibschat.blogspot.com/
In her post Nikki says that MLA pre-approved this e-science series for CE. If there are costs they would go directly MLA according to their Discussion Group Program. Nikki has graciously volunteered her time to be the convener for the program, verify participation, administer evaluations, and issue the CE.
The CE may or may not be free. If it is not free, it will be extremely cheap. It will only cost $5! Whether the CE is free or $5 will be clarified soon by MLA and announced when known.
If there is a fee for the CE, please note the following:
- Participation will not be tracked or awarded to those who indicate they will only take it for free if a cost is required.
- PayPal will be used to collect funds if there is a cost for CE. The convener (Nikki Dettmar) will email all participants who have indicated they will pay a cost for CE with further instructions.
- If there is a cost for CE and you have not paid by the end of the series, no CE will be awarded. There will not be followup/reminder emails.
What a great opportunity. Kudos to Nikki for all of her hard work coordinating this. Thank you to the weekly hosts. I have a lot to learn about e-science and I am going to sign up.Share on Facebook
Join me tomorrow April 25th for a #medlibs Twitter chat at 6pm Pacific/9 Eastern on the topic of the business of hospital libraries, hosted by yours truly (@Krafty).
The Affordable Care Act has changed the way hospitals are reimbursed for medicare patients. In the past hospitals made more money off of patients who were readmitted for things they were orginally discharged with. Now, they are penalized for readmissions happening within 1 month of discharge for certain conditions. This means that a lot of hospitals are going to be seeing losses of millions of dollars.
Where does the library stand in the face of these losses when technology has changed the way we search for things and users often search Google before asking a librarian. The librarian needs to get lean and mean and start operating his/her library like a hospital department that is responsible for achieving the specific goals of the hospital. So if the hospital’s goal is to reduce readmissions by x% then the librarian needs to figure out specifically how the library can help the hospital do that. (If your answer is I can give them more literature searches, then think again because that won’t help you keep your job because administrators think they can do that already.)
This tweet chat will discuss the various ways librarians can specifically show their worth to their own administration instead of passivley pointing to some standard or study illustrating the need for a hospital library. We will be discussing ideas of what we can do to answer our administration’s always constant question “What have you done for me lately and why should I give you money instead of another department?” The game has changed and we need to change our strategy.
If you are new to Twitter or the idea of tweet chats then I highly recommend participating using the website http://www.tweetchat.com. Login to the site using your Twitter username and password then type in the word medlibs into the box at the top of the page next to the go button. You will be able to follow the discussion very easily and you won’t have to worry about adding #medlibs to every post because it already does that for you. For more information about tweet chats check out this quick guide.Share on Facebook
The last month we have had some really good #medlibs discussions on Twitter. Many have been moderated by guest #medlibs who host the discussion on a specific topic.
- March 11, 2013 Chat with Ambulance Riding Librarian
- March 6, 2013 Apps and Tablets
- February 28, 2013 The Horizon Report
- February 20, 2013 Opinion vs Libel
I hosted the Apps and Tablets discussion (as well as several previous ones) it is not only fun but pretty darn easy to do. You welcome everybody to the group discussion and then you get the ball rolling with a question, thought or talking point that you post. From there the discussion almost takes on a life of its own. If there are specific points or topics you want to make sure you hit, then you monitor the discussion and throw them in either when the discussion moves that way or after a certain amount of time.
One important thing you need to know is you don’t have to be an expert in the topic to moderate. You just have to have an inquisitive mind and the ability to ask questions. The rest of the group will take the discussion and move with it. Often there are several people with many different perspectives that can help educate you and the rest of the group.
So if there is a topic you are dying to discuss, please become a #medlibs moderator. (Remember I said it is very easy.) Go to the #medlibs Calendar and click on a date that works for you. Then enter your topic and information in the details link. Once you have done that, you are on the schedule and we will look forward to tweeting with you.Share on Facebook
Tomorrow (Thursday 3/7/13) at 9:00pm est, I will be hosting the #medlibs chat on apps and tablets. What are you doing with apps? Are you creating a library specific app, catalog app, etc? Or do you have a good app guide that you want to share with others? Is there a push for tablets within your institution, if so which one? Can tablets access the EMR so that your docs & nurses can treat patients and do research with one device?
What other trends do you see or want discussed about apps and tablets? Let me know?
Here are some sites you might be interested prior to the #medlibs chat.
- Nova Southeaster University Health Professions Division Library http://bit.ly/HApZqW – tips, resources
- University of Groningen Central Medical Library http://bit.ly/15vCVqE -finding medical apps, information on adding bookmarks, (side bar has a lot of info)
- Setting up a library iPad program: Guidelines for Success – http://crln.acrl.org/content/72/4/212.full Full text article in ACRL News by Sara Thompson at Briar Cliff University
- Continuing the conversation: Integrating iPads and tablet computers into library services http://bit.ly/wgnMRS -ALA Tech Source article by Daniel Freeman
Policies and Procedures
- Duke http://bit.ly/kcRLCz
- KOC University http://bit.ly/YU7mCZ
- University of California Irvine http://bit.ly/cqwAuk
- University of Chicago http://bit.ly/XUoB5K
- University of Utah (iPad, Xoom, Kindle, Nook) http://bit.ly/wuIW2s
- Virginia Tech http://bit.ly/99151e
- Wake Forest http://bit.ly/Zm1JNS
- ZweigBibliothek Medizin in Münster, Germany, What to consider when borrowing English Translation http://bit.ly/15vDOjd
- iMedicalApps.com -One of the best review sites. Are there other good ones?
- Journal Reading Apps
- Browzine, ReadQx, Docphin, DocWise
- Other medical libraries –See what they have & how they organize them
- University of Michigan http://guides.lib.umich.edu/healthmobile
- University of Washington http://bit.ly/Nbzc9y
- University of Iowa http://guides.lib.uiowa.edu/mobile
- Weill Cornell Medical College http://bit.ly/13EJUQ4
- Norris Medical Library http://bit.ly/eaPRxO
- Dahlgren Memorial Library http://bit.ly/u7mbHH
- Florida International University http://bit.ly/102A45z
Hope to see you on the chat tomorrow! If you haven’t participated in a chat before, the easiest way to do it is use the cite TweetChat, login with your Twitter password and the follow #medlibs.Share on Facebook
Thursday #medlibs will discuss the 2013 Horizon Report- Higher Education edition, “a decade-long research project designed to identify and describe emerging technologies likely to have an impact on learning, teaching, and creative inquiry in higher education.”
When we are talking higher education it is barely just a hop, skip, and a jump to think of how all of it will impact libraries in higher education. While academic libraries will see the impact quicker, hospital libraries aren’t immune to the changes. Because what is considered trending technology by medical students will be common place when they enter their residency programs in the hospitals and will be outdated when they are staff physicians.
So what kind of technology does the Horizon Report list and what will be talking about on #medlibs?
Happening in one year or less according Horizon:
(I say it is happening now)
- Massively Open Online Courses (MOOCs)
- Tablet Computing
Happening 2-3 years:
- Big Data and Learning Analytics
- Game Based Learning
Happening 4-5 years:
- 3D Printing
- Wearable Technology
As a hospital librarian I have to say that tablet’s have exploded and it is in our world now. Big Data is the next “big money” thing that hospital librarians need to be aware of. There are already academic librarian positions for data management dealing with research. Hospital librarians might think that they don’t need to worry about data management because their institution doesn’t really do research. WRONG?!?!
If your hospital has an EMR, it has tons of data that it needs to manage and most likely that data is either just sitting there in the EMR or communicating poorly with a few of the hodge podge of other computer systems within your hospital.
Hospitals eligible for Medicare EHR Incentive Programs must demonstrate meaningful use of the EHR technology. “Eligible hospitals and CAHs that do not successfully demonstrate meaningful use of certified EHR technology will be subject to Medicare payment adjustments beginning in FY 2015.” Read that as penalized.
Personally I see data management as a natural extension for libraries that have already been involved with IT and the EMR.
Here are two examples of many where hospitals are mining the data within the EMR to improve care.
- The Value of Data: It’s How You Use It.
- Health Fidelity Receives Grant from National Science Foundation to Support Use of EHR Data to Improve Quality of Care.
Perhaps I am old and my memory is failing but weren’t librarians talking about data mining in 2000? IT was mining for data withing bibliographic databases, but aren’t the principles the same? Data mining and the EHR are one avenue that hospital librarians who are interested in the future of librarianship need to consider.
The Horizon Report lists other technologies, how do you see them impacting hospital librarians and when? Feel free to comment below or better yet, join us Thursday at 9pm est. for the #medlibs discussion on Twitter. (The easiest way to follow a discussion on Twitter is go to TweetChat, login using your Twitter login, then follow the #medlibs hastag.)
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Due to Valentine’s Day there will be no #medlibs Twitter discussion this Thursday. But the discussion will continue in the Thursdays to follow. What started out as an experiment in discussing medical library issues with others via Twitter, has grown considerably.
Previous discussions have been on:
- Disaster Planning (with participation from NLM Disaster Info https://twitter.com/NLM_DIMRC)
- Embedded Librarianship
- Data Management
- Single Service Desk
- Library Education
People are online every Thursday at 9pm Eastern time and it is always a lively informative and entertaining discussion.
Now that the discussion has grown, it is difficult for one person to play host every week. Nikki Dettmar (@eagledawg) has done a great job but she needs help. She needs people willing to host the discussion on a Thursday.
Speaking as somebody who has hosted a few times, it is VERY EASY!!!!! Nikki has done the heavy lifting. She has created a hosting calendar and she has a service that already records the #medlibs tweets posted during the hour long discussion. So all you have to do is sign up for a day to discuss a topic. You don’t even have to do it alone! February 28th will be on the Horizon Report and it will be hosted by @pfanderson, @kr_barker and a few others.
Thursday Feb. 21st is still open as well as a whole bunch of other dates. So if you are a #medlibs participant go to the calendar and pick a date. If the date is somewhat far out then don’t worry so much about the topic, you can always add that as it gets closer. *Please note the calendar is set on West coast time…so make sure you adjust your private calendar for your own time zone.
On the day and time of your hosted #medlibs chat, you just welcome people, state the topic and have 1-3 questions available to pose should our loquatious group fails to talk. That is it! See easy peasy. Hope to see you hosting.
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