Doctor’s Going Digital
My husband fowarded me this interesting graphic.
Image Source: Spina Bifida Info.com
Some of my thoughts on the graphic:
63% of doctors are using mobile devices that aren’t connected to their practice! 79% prefer the iPad and 75% have purchased an Apple device. Another 38% plan to purchase an iPad in the coming year. Finally with 86% of physicians wanting to use their mobile devices to EMRs, hospital IT departments Needto get on the ball and deal with iPads and iPhones in their institutions. Clearly they make think it is a personal device, but the graphic clearly shows that doctors think it is more than a personal device, are using it in their medical practice.
All of that information also means that librairans and library vendors need to make sure their electronic resources are accessible on the iPad. That means no Flash. It also might mean other formatting issues like reduce the need to scroll. It is a lot easier to scroll with a mouse than to flick scroll with your fingers. Even if publishers/vendors adhere to the no Flash rule, there are still ways to build interactivity into the material and have high resolution pictures, videos, sounds, etc. I know a doctor who used his iPad to access a video on WebMD to show at the patient’s bedside what their surgical procedure would be. Give electronic resources dimension, but make sure it can be accessible on the dominant platform, which appears to be the iPad (if this graphic is correct).
Interesting that despite the growth and popularity of the Android phone in the consumer market, it seems their tablet is much less popular because only 9% of physicians would want an Android model. Like I said interesting the difference between the phone and tablet market.
Librarians interested in medical apps should take note of the four relatively inexpensive (if you don’t count the camera attachment) medical apps that doctors are using on their devices.
Finally, I find it very interesting that with all the press that Sermo and other closed social networking sites have gotten that “physicians prefer open forums over physician only online communities.” So it looks like closed sites are not the answer. Perhaps something like Google+ which allows people to share in an open forum but also selectively restrict things to specific people/circles might become more popular among medical professionals.
One statistic I find suspect is the one stating 2/3 of the doctors are using social media for professional purposes. What social media and how? I find it hard to believe that 2/3 of the doctors are on FB (Sermo, LinkedIn, etc.) for professional purposes. If it means that 2/3 of the doctors are using some form of social media for professional purposes such as reading blogs and wikis, then I totally can see that statistic. I would like to see how that question was worded because if it asked them what of the following things have you done professionally and it listed read a blog, read a wiki page, use FB professionally, tweet a conference, tweet professionally, etc. I can totally seeing that kind of question skewing things. They may be using it professionally, i.e. reading a blog post, but they may not be participating for professional reasons i.e. tweeting a conference.
I hope you find the graphic as interesting as I do. Thanks Mike for passing it along to me.