I apologize for the tardiness of this alert, I usually try and feature free webinars ahead of time but I didn’t find out about this one until early this morning.
Are you interested in using a few social media tools but your are unsure of how what their impact will be and whether they will be effective for your library? You might consider registering for this free seminar which will be Thursday August 13th at 10:00am PDT (1:oopm EST).
As librarians are investigating different social media applications it is important that to remember that these things must be evaluated like any other library service or resource. Just don’t adopt it and continue for technology sake, they are tools that we all must use effectively. While a wrench might bang a nail into place in a pinch, it certainly isn’t the best tool for the job. Just because your library has a Twitter feed or Facebook account doesn’t mean those are the best tools for you needs, you need to track how they are being used and their success.
Meeting Description: (from the website)
You understand how to track the success of your programs, but when it comes to social media you’re at a loss. How do you show that this new technology is something worth the staff time invested? If you are interested in implementing a social media program (Facebook, Twitter, Flickr, Digg) but are unsure how to measure the impact or know what success looks like, attend this free TechSoup Talks webinar. Kami Griffiths will interview John Haydon and Chris Garrett to learn more about the impact we can expect to see from these tools, how it can be tracked, and how to adapt to get the most return on your investment.
This webinaris best suited for people new to social media or interested in learning how they can talk about this topic with their Board or Executive team. This will not discuss the specific tools or how they work, but will focus on how to measure their impact. For an overview of social media, watch this TechSoup Talks webinar: Basics for Beginners: Getting Started with Social Media Tools